MÆT Pets introduces nutrition-rich fresh dog food of high quality, crafted from carefully selected Nordic ingredients, including meat and vegetables.
Introduction
MÆT Pets is a company specializing in the production and delivery of fresh, high-quality dog food made from Nordic ingredients such as meat and vegetables. During my 10-week internship, I established an effective collaboration with the company, where my tasks included creating graphic content, designing graphic and animated ads for social media sharing, and developing Amazon product images, posters, and 3D rendering for their dog food.
ROLE
Graphic Designer & Marketing Assistent
PROJECT DURATION
January 2023 – 10 weeks
PROJECT TYPE
Internship
DESIGN TOOLS
Summary
During my 10-week internship, I applied both my professional skills and personal experiences as a multimedia designer with a diverse background, rendering me well-equipped to address various challenges.
By setting and achieving personal learning goals throughout the internship, I not only met these objectives but also gained fresh perspectives on the business world.
This experience provided me with opportunities to acquire new concepts, expand my professional network, and develop a more comprehensive understanding of the industry. Throughout this period, I gained valuable insights into Meta Ads Manager, a pivotal tool for ad publication, and collaborated with Amazon, an internationally recognized platform.
In essence, I acquired hands-on experience in Amazon Store and Meta Ads Manager, played a key role in developing their entire Brand guide, created Google Display ads, designed graphic content, produced video ads suitable for social media launch, and crafted graphic posters for their company.
Social media posts
One of my primary tasks was to create graphic content for ads and posts, suitable for marketing and general content for their social media platforms.
As the company didn’t have a design manual initially, I didn’t have specific guidelines to follow.
This allowed me the opportunity to develop various graphic videos and static ads for the company, using my skills from my education.
The different graphic video ads I created were subsequently used for advertising on social media platforms such as Facebook, Instagram, and Pinterest.
Animated story
Google Display
The company MÆT Pets needed to advertise their dog food on digital platforms. I was presented with a task where I had no prior experience.
During the process of creating Google Display ads, I brainstormed and researched to determine the key points to prioritize. Through my research, I identified the most effective formats that captured users’ attention best. Subsequently, I developed five different formats of Google Display ads.
I ensured that MÆT Pets’ brand identity was maintained, and I created animated and static ads to attract new customers
3D Rendering
In my role as a graphic intern at MÆT Pets, I was responsible for creating visual representations of the company’s products, focusing on graphic elements and a diverse color palette. I improved the quality of product images used in graphic video ads, posters, and other marketing materials.
Using Adobe Dimension, I crafted realistic mock-ups of MÆT Pets’ products, including the fresh dog sausages. Subsequently, I processed the images in Adobe Photoshop to remove the background and create transparent versions for use in upcoming tasks.
Amazon Store
Amazon Single Products
Creating Amazon images for individual products was a significant challenge for me. Since I had no prior experience with Amazon product pages, I followed the guidelines provided by Amazon and those presented by the Amazon consultants in the company. Leveraging my skills, I then developed individual product images for each MÆT Pets Snack, including Chicken Belly, Chicken Cartilage, Chicken Fillet, and Chicken Neck.
Chicken Belly
Chicken Cartilage
Chicken Fillet
Chicken Neck
Unique selling proposition
