During the development of the SnapShop app, I introduced a dark mode based on user feedback from usability tests. This feature helps reduce eye strain in low-light environments and enhances the battery life of OLED and AMOLED devices.
SnapShop is crafted for entrepreneurs and business owners seeking flexible retail spaces. The app provides a platform to find, book, and manage pop-up shops and rental spaces in key urban locations, with a focus on sustainability.
Introduction
SnapShop is more than just a platform for shop rentals; it’s a tool that empowers businesses to expand through temporary retail spaces. By connecting entrepreneurs with landlords, the app simplifies the rental process, promoting sustainability through eco-friendly shop options and easy management of rental agreements.
ROLE
Lead Designer
PROJECT DURATION
May 2024 – 4 week
PROJECT TYPE
Exam project
DESIGN TOOLS
Case summary
During this exam assignment, we were tasked with developing a local digital platform using the Double Diamond design process to solve the problem of declining retail spaces in cities like Køge, where empty storefronts negatively impact both the economy and city life.
SnapShop was created as a solution, offering a platform that connects entrepreneurs with temporary pop-up shop rentals. The challenge was to evolve a prior semester project into this app, focusing on user needs, sustainability, and helping retailers manage flexible, short-term rentals while promoting eco-friendly business practices.
By comparison, the historical average retail vacancy rate for the period 2000-2023 is 6.7 percent.
EjendomDanmark – Article – “Empty Storefronts in Danish Cities: The Extent of Vacant Retail Leases is the Highest in Two Years” – 2023
Login
SnapShop’s login system offers users a secure and simple experience. In addition to email login, users can also choose to log in via Apple, Facebook, or Google, providing flexibility and convenience.
- Intuitive navigation
- Quick and easy setup
- Security-focused login process
- Options for Apple, Facebook, and Google login
Home
The Home screen provides an overview of available rental spaces and includes a customer service chat for real-time assistance. Users can filter by price, location, and sustainability options to quickly find the perfect match for their needs, while also accessing immediate support through the chat function.
- Simple and clear overview
- Real-time customer service chat
- Key shop details like price and location
- Filter options for price, location, and map overview
Favorites
On the Favorites page, users can save and easily access their preferred locations. This feature allows them to quickly compare and choose between saved rental spaces, providing convenient navigation through their options.
- Quick access to saved favorites
- Ability to edit and remove favorites
- Visual overview with images of locations
- Details on the number of saved locations in each city
Rentals
The Rentals page provides users with an organized overview of their current, upcoming, and past bookings. Whether they need to see recently booked rentals or check details on previously canceled ones, all information is conveniently displayed with images and booking details.
- Timelines for each reservation
- Simplified management of rentals
- A clear, organized interface for easy management
- Display of recent and canceled rentals with images
Rental Listing
The Rental Listing page showcases each property with detailed images and key booking information, such as availability, ratings, and reviews.
Users can easily access a full description of the space, rental price, and host information. The listing allows for direct booking with clear details on pricing and available packages.
- Various payment methods
- Simple interface for booking
- Transparent pricing structure
- Property details with images and reviews
Messages
The Messages section provides an organized interface for users to keep track of conversations with hosts and SnapShop support. It includes a filter to easily switch between different types of messages: all, host, or support.
- Easy access to communication with hosts
- Notifications for new and unread messages
- Organized inbox with filters for quick navigation
- Support chat for assistance with bookings and platform issues
Profile
The Profile page offers users a personalized view of their performance and settings. It allows users to track their rental goals, manage bookings, and switch between user and host modes. Additionally, users can adjust personal information and payment details within the settings.
- Clear overview of booking history
- Personal and financial goal tracking
- Switch between user and host modes
- Manage personal information and payments
Usability test
By improving contrast and readability, dark mode not only ensures a visually comfortable experience but also provides a sleek, modern aesthetic that complements the overall user interface. This addition significantly improves the overall usability and appeal of the app for its diverse users.
Visual Identity
The SnapShop logo features a clean and modern design, with a green location pin and a shop icon that clearly communicate the app’s function—finding retail spaces. The simple, legible font reinforces accessibility and professionalism. Both light and dark variations ensure high visibility and adaptability across different platforms. This visual identity strengthens brand recognition and creates a memorable, user-friendly experience.
- Attraction: Green and dark tones create visual appeal.
- Recognition: The green icon ensures instant brand recognition.
- Branding: Typography communicates SnapShop's professional approach.
Colors
HEX #223538│ rgb(34, 53, 56)
HEX #BFEE62 │ rgb(191, 238, 98)
HEX #ffffff │ rgb(255, 255, 255)
Typography
The typography used to build the logo is a geometric sans-serif typeface.
This font style often conveys a sense of simplicity, purity, and modernity, being clear and distinct.
